This modern Soho corner loft offers a striking blend of minimalist design and architectural character—perfectly suited for film, commercial, and photo productions. With oversized wrap-around windows facing east and south, the space is flooded with soft, natural light from morning until early evening. Unique pearl floors reflect the light beautifully, while original wooden beams add texture and warmth to the crisp, white interior. The open layout and minimal furnishings make it easy to dress the space to fit a wide range of creative visions.
We’re located in the heart of Soho, one of New York’s most iconic and production-friendly neighborhoods. This area is full of character, known for its historic buildings, cobblestone streets, and artistic energy. You’ll be surrounded by cafes, boutiques, and other beautifully designed spaces that make exterior b-roll a breeze. Street parking is available nearby, and there are several parking garages within walking distance for larger crews.
The building itself has that classic industrial-meets-modern Soho feel. The exterior features large factory-style windows and an understated entrance that keeps things low-profile for productions. Once inside, you’re welcomed directly into the open-concept main space, with no foyer to interrupt the clean flow of the design.
The living room is a visual showstopper—bathed in natural light and surrounded by massive windows offering unobstructed views of the city skyline. It features a large white sectional couch, modern art, and curated wooden accent furniture. The exposed beams and minimal decor make it a versatile backdrop for a wide range of creative looks, from editorial fashion shoots to sleek commercial campaigns.
The kitchen is a standout in itself: a white and steel BOFFI design featuring stainless steel appliances, a modern range hood, and a large peninsula island with a dining bar extension that seats six. The clean lines and reflective surfaces make it especially camera-friendly, ideal for cooking shows, product shoots, or stylized lifestyle content.
Adjacent to the kitchen, the dining area is cozy and full of charm. It includes a 6-seater table with benches and rustic wooden chairs, flanked by antique hutches that provide a warm contrast to the otherwise modern environment. It’s a perfect scene for intimate meal setups, conversation scenes, or styled table spreads.
Moving into the private quarters, the loft offers three white, minimalist bedrooms—each with its own unique character but unified by massive windows and abundant natural light. The primary bedroom is especially film-friendly, featuring an oversized Corian BOFFI bathtub right in the room—ideal for fashion editorials or cinematic scenes. The main bathroom continues the modern theme with a large marble shower and streamlined finishes.
Sound has never been an issue here. The loft faces a quiet park, and the double windows significantly reduce exterior noise, making it a solid option for productions requiring clean audio. During the summer, simply switching off the AC during takes ensures uninterrupted sound quality.
This loft has been featured in Oprah Magazine, Vogue, and numerous high-end editorials—and it’s easy to see why. It’s ideal for commercials, fashion shoots, music videos, interviews, and lifestyle content. The natural light, minimal decor, and modern finishes make it extremely easy to dress for a variety of aesthetics, and I’m always happy to welcome creative teams into the space.
Feel free to message me through Set Scouter to check availability or discuss your shoot needs. I look forward to helping you bring your production to life in this one-of-a-kind Soho loft.